Service
Custom ecommerce website development for Pakistani brands
We build online stores for Pakistani businesses that have outgrown DMs, marketplaces or off-the-shelf themes. Every store is designed around your brand and comes with cash on delivery, courier booking and an admin panel you manage yourself.
The short version
| Topic | In short |
|---|---|
| 1What a store we build includes, end to end | When people search for an online store developer in Pakistan, they usually want more than a nice homepage. |
| 2Built around your brand, not a template | Most Pakistani brands start on Instagram, where the feed, the photography and the tone are the brand. |
| 3A checkout made for how Pakistan buys | Most online orders in Pakistan are paid in cash on delivery, and customers will ask "COD ho jayega?" before anything else. |
| 4Shipping without copy-pasting into courier portals | If you ship with Leopards or PostEx today, you probably retype every name, address, phone number and COD amount into the courier's portal, then paste tracking numbers back into WhatsApp. |
| 5An admin panel your team runs day to day | You shouldn't need a developer to change a price or add a new article. |
| 6Fast, secure and checked on the server | Stores are built with Next.js and Supabase, a Postgres database. |
| 7Who a custom store suits | A custom store suits brands handling a steady flow of orders through Instagram and WhatsApp DMs, sellers who want a home of their own alongside Daraz, and shops that find Shopify or WooCommerce awkward for COD and local couriers. |
What a store we build includes, end to end
When people search for an online store developer in Pakistan, they usually want more than a nice homepage. They want a place where customers can browse, choose a size, place an order and get a tracking number, and a back office where the owner can see and ship those orders. That whole chain is what we build and hand over.
- A mobile-friendly storefront on your own domain, with department, category, sale and new-arrivals pages
- Product pages with image galleries, options such as size or colour, a size guide and reviews
- Search, filters by price and options, and sorting
- Customer accounts with saved addresses, a wishlist and guest checkout
- Cash on delivery checkout, discount codes and order confirmation emails
- Leopards and PostEx booking from the admin panel, with tracking emailed to the customer
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The storefront, checkout, courier booking and admin panel are one system, so an order placed on your site is already in your admin with the right items, options and total, ready to book with the courier. Nothing has to be copied between separate tools or re-entered by hand.
Built around your brand, not a template
Most Pakistani brands start on Instagram, where the feed, the photography and the tone are the brand. A generic theme with a swapped logo undoes that the moment a customer clicks through. We design the store around how your brand already looks and talks, so it feels like the same shop your followers know.
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Because the store is built rather than templated, the layout follows your catalogue. A lawn brand with seasonal collections and a fragrance house with a handful of hero products need different homepages and category structures, and they get them. Product pages, filters and navigation are shaped around what your customers actually browse for.
A checkout made for how Pakistan buys
Most online orders in Pakistan are paid in cash on delivery, and customers will ask "COD ho jayega?" before anything else. COD is built into the checkout, not added as an afterthought. Customers can check out as a guest without making an account, which matters for first-time buyers arriving from an Instagram story.
- Stock is reserved the moment an order is placed, so two customers can't buy the last unit
- Delivery fees and a free-delivery threshold follow your own rules
- Repeated orders from the same connection or email are rate limited to slow down scripted fake orders
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The order total, including option prices, discounts and the delivery fee, is calculated and checked on the server rather than trusted from the browser. The amount the rider collects is the amount your shop set, which avoids awkward doorstep disputes over a price someone edited.
Shipping without copy-pasting into courier portals
If you ship with Leopards or PostEx today, you probably retype every name, address, phone number and COD amount into the courier's portal, then paste tracking numbers back into WhatsApp. With your store, you book the shipment from the order itself in the admin panel.
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The tracking number is saved on the order and emailed to the customer automatically, and a sync action pulls status updates from the courier. The system also blocks booking the same order twice, a common and expensive mistake on busy days.
An admin panel your team runs day to day
You shouldn't need a developer to change a price or add a new article. The admin panel lets you add products, categories and departments, upload images, set sizes and colours with their own price and stock, run sales and create discount codes. Large catalogues can be imported from an Excel or CSV spreadsheet.
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Orders move through clear statuses, from pending to delivered, returned or cancelled, and you can hide or reply to reviews. Cancelling an order puts the stock and the discount-code use back automatically, so your numbers stay honest. Your team sees the same order details you do, without anyone forwarding screenshots.
Fast, secure and checked on the server
Stores are built with Next.js and Supabase, a Postgres database. Pages are served from a Singapore region close to the database, and catalogue pages are cached so they load quickly for everyone, including shoppers on mobile data. A slow product page loses a customer who came from an Instagram ad before they ever see the price.
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Prices, stock and permissions are enforced on the server, not only in the browser, and the site sends security headers. That means a customer can't change a price in their browser, and only your admin accounts can reach the admin panel.
Who a custom store suits
A custom store suits brands handling a steady flow of orders through Instagram and WhatsApp DMs, sellers who want a home of their own alongside Daraz, and shops that find Shopify or WooCommerce awkward for COD and local couriers. If you'd like to see how it works before talking, the working demo store at /demo shows the storefront from a shopper's side.
Frequently asked questions
How much does a custom ecommerce website cost?
It depends on the size of your catalogue, the design work involved and anything specific your business needs. Get in touch with a short description of what you sell and we'll talk it through and give you a clear quote.
How long does it take to build my store?
That also depends on your catalogue and requirements, including how ready your product photos and details are. We'll discuss a realistic plan once we understand what you need.
Will the store be under my own brand and domain?
Yes. The store is designed around your brand and runs on your own domain, so customers see your shop rather than a marketplace or a platform's name.
Can I manage products and orders myself after launch?
Yes. Day-to-day work such as adding products, changing prices and stock, creating discount codes, booking couriers and moderating reviews is done from the admin panel without a developer.
Can I see a working store first?
Yes. There is a working demo store at /demo, and we can give you a free walkthrough of a working store, including the admin side, on request.
Keep reading
- Cash on delivery storesA COD ecommerce store with server-checked order totals, stock reserved at checkout and rate limits against scripted fake orders.Read more
- Courier integrationBook Leopards and PostEx shipments from your admin panel, with COD amounts sent, tracking emailed and duplicate bookings blocked.Read more
- Ecommerce admin panelManage products, per-option stock, discount codes, orders, reviews and courier bookings for your online store without a developer.Read more
- Shopify vs custom storeShopify vs a custom website for Pakistani sellers: dollar billing, apps, COD and local couriers compared fairly.Read more
- Start an online storeA practical, step-by-step guide to starting an ecommerce business in Pakistan, from validating demand to couriers, policies and first customers.Read more
- IndustriesA clothing brand and a fragrance house sell differently. See how a custom store handles sizes, shades, launches and reviews for your kind of business.Read more
Tell us what you sell
We will walk you through a working store, tell you what yours needs and what it involves. No obligation.