A clothing brand website for Pakistani lawn, pret and fashion labels

Clothing sells well on Instagram because it's visual, but the ordering side gets messy fast. "Price?", "Medium available hai?", "Ye wala black mein?" Each question is a DM someone has to answer, often after the customer has moved on. On launch days, the inbox can bury real orders under questions.

In fashion, a product is rarely one item. A kurta in three colours and five sizes is fifteen things that can sell out separately. Each option can carry its own stock, so when medium sells out in maroon, customers can still buy small and large, and nobody orders a size you don't have.

• Per-size and per-colour stock, reserved the moment an order is placed
• Price adjustments per option, such as stitched or extended sizes
• Filters by price, size and colour, plus sorting
• Image galleries to show fabric, print and fit

Wrong sizes are one of the most common reasons clothing parcels come back, and on COD a refused parcel costs you both ways. Product pages include a size guide, so customers can check measurements before ordering instead of guessing or sending a DM asking for a chart.

The fashion calendar in Pakistan runs on moments: summer lawn launches, Eid collections, winter drops and end-of-season sales. The store has a new-arrivals page for fresh collections and a sale page that gathers everything discounted. Set a sale price and the percentage off shows automatically.

Exchanges are part of selling clothes online. When an order is cancelled in the admin panel, its stock goes back on sale automatically, along with any discount-code use, so the medium you thought was sold becomes available again without a manual correction. That keeps the size options on your product pages accurate for the next customer, instead of showing a size as sold out when it's sitting back on your shelf.

Most clothing orders in Pakistan are cash on delivery. The order total, including option prices, discount and delivery fee, is checked on the server, so the rider collects exactly what you set even when a sale code is involved. Stock is reserved at checkout, which matters when a popular print is down to its last few pieces. Rate limiting on orders from the same connection or email also makes scripted fake orders harder to place during a big sale.

Fashion customers judge a brand by how it presents itself. Your store is designed around your brand on your own domain, with department and category pages that match how you organise collections. You can browse the demo store at /demo to see a clothing catalogue with sizes, colours, a sale page and reviews working together.